Big deals in the Women's game as new WSPL season kicks off

OK, we’re back. 👋

With more stories from football’s fastest growing region.

⚡ This time, we’re going all in on the Women’s game 

🚨 The second SWPL season is LIVE. 🚨

📺 Before we get into it - watch this:

Here are 5️⃣ things to keep you up to speed:

• New U17 tournament launches with game innovations. ⏱

• Lay’s partnership is the big title sponsor news. 🤝

• League Breakdown. If you don’t know, know you’ll know. 🎯

• Eastern Flames make moves. 🔥

• Women’s Coach coming from Man United to Al Ittihad. ✈️

Let’s go…

🌟 New Saudi Federation Tournament for under-17 women launched.

Another milestone ✅

and it has some innovative adjustments to the match format:

• 9️⃣-a-side teams.

• 7️⃣0️⃣ minute matches.

• Designed for game experience. 🧭

• Enhance player technical quality. 📈

• Vehicle to scout young talent. 👀

• Strengthen the national team. 💪

This is scheduled to run from November to February.

22 clubs from the Women’s Premier League and Women’s First Division League will be competing.

With a new competitive pathway in place, expect to see more opportunities for young players.

Al Hilal recently announced the signing of young prospect Hasa Mohamed.

🤝 Lay’s PepsiCo agree title partnership deal with SWPL

🥁 Introducing…

The ‘Saudi Women’s Premier League Powered by Lay’s.’

We like the sound of it.

Pepsico’s associations with sport and supporting the women’s game run deep.

Way back in 1997 US star player Mia Hamm

appeared alongside Michael Jordan in a Gatorade ad.

Now they’re bringing their longstanding commitment to the women’s game to Saudi Arabia, with Lay’s.

• World’s largest chip brand sponsors the league.

• 3 year partnership with Saudi Arabia Football Federation.

• Logo integration throughout.

Lay’s was a big sponsor of the 2023 Women’s World Cup and this signals their continued commitment to investing in the Women’s game.

✌ Season 2️⃣ Kicks Off

We’ve made it simple to follow the Women’s teams on Insta:

• Al Nassr

• Al Hilal

• Al Shabab

• Al Ittihad

• Al Ahli

• Eastern Flames

• Al Riyadh

• Al Qadsiah

• The season kicked off on 13th October 2023.

• All 56 games of the Women’s Premier League will be broadcast by Saudi Sports Company (SSC).

• League winners qualify for the Asian Champions League.

• The league is run by the Saudi Arabia Football Federation (SAFF) and funded by SAFF and the country’s ministry of sport.

• The league is part of the Vision 2030 project led by Saudi’s crown prince Mohammed bin Salman, aimed at economic and social reform.

• Vision 2030 seeks to diversify the economy, develop infrastructure, and improve education, with a significant focus on women’s sports as a part of this reform.

🔥 Eastern Flames partner with Aims Gulf 🔥

Eastern Flames announced their partnership with Aims Gulf

“This is just the beginning.

Women empowerment is an integral part of Vision 2030

and investing in Women’s sport is part of this wonderful transformation”

aimsgulf

View more on Instagram

The Eastern Flames story features in Arab News.

In a story of transformation, businesswomen Maram Al-Butairi and Karina Chapa have transitioned the club from a recreational pursuit to a professional outfit. Read here.

🎯 Al-Ittihad Coach aiming for the title

Coach Myles Smith has spent time in his career at West Ham and Manchester United.

He’s now at Al-Ittihad and has sights set on success.

Read more in the Arab News piece by Euan Reedie here.

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