Yala Ball
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More SPL Big Deals... on and off the pitch

More SPL Big Deals... on and off the pitch

The hype train is not slowing down

Yala Ball
October 09, 2023

Greetings, this is Yalaball!

Stories from the beautiful game’s fastest growing region.

We have 5️⃣ nuggets…

💼 coming from the boardroom.

🖥 and from our screens.

Ronaldo is never not the main character
noon deal = merch, content and gaming
International media rights revenues 📈
Words from SPL board member Peter Hutton
Saudi Women’s team film on FIFA+

Let’s get into it…

🎬 CR7 takes the lead in National Day film

Cristiano is familiar with the spotlight.

And his appearance in the SPL’s epic National Day production got him some more…

Cristiano Ronaldo's way of looking was inspired by Prince Muhammad bin Abdul Rahman Al Saud...
... an Arabian soldier and politician who played a role in leading to the formation of the Kingdom of Saudi Arabia. 🇸🇦
Now, Cristiano Ronaldo is taking center stage in Saudi Arabia,… twitter.com/i/web/status/1…
— TCR. (@TeamCRonaldo)
6:45 AM • Sep 22, 2023

📺 Watch the full video here

Speed seemed to like it.

↗️ Total global media rights income hits about $100m per season.

The league is on course to earn about $15m per season for its international media rights for the 2023-24 and 2024-25 seasons.

When you hear about a 650% revenue increase.

This summer’s influx of stars has helped boost international media rights revenues by 650 per cent.

🫡 Full Story in SportBusiness here

🤝 Digital giant noon become platinum partners to the league.

This one’s big. 👇

Rest of world people, if you’d not heard of noon - think MENA Amazon.

This deal has been categorised as a top tier platinum partnership and unlocks fan engagement activities across:

👕 E-commerce & Merchandise: new merchandise for all 18 teams.

📱 Content: behind the scenes and on-demand live match streaming.

🎮 Gaming: the predict and win game Golazo set to become the offical game of the League.

“Our goal is to create a dynamic app-in-app that will serve as the home of Saudi football, connecting fans with their favorite teams and providing them with an unparalleled digital experience.”

Faraz Khalid, CEO, noon.

Full Story here

🎧 OK, headphones on. Some audio for you.

🔊 Peter Hutton is an SPL Board Member and sport exec with vast expereince. Previously he headed up Sport at Meta.

Discussed on the SportsPro podcast:

Media Rights growth
Role of agencies like IMG in production and distribution.
The women’s game and the 50,000 schoolgirls now playing.

Well worth a listen.

_{*Head to about 30 minutes in for the SPL section.}

🇸🇦 ‘Destined to Play’ released on FIFA+.

Produced by Footballco and Glance Productions, it tells the story of the women’s national team.

Aalia AlRasheed, head of the women’s football department at SAFF, said:

‘’Destined to Play’ isn’t just a film; it captures the early stages of our football journey with the women’s national team.”

I want to congratulate the @saudiFF and their Women's National Football Team for their first ever official @FIFAcom match. Today is a historic day not only for you, but for everyone who loves football. @AbdulazizTF@Yalmisehal@AdwaAlArifi@ialkassim@LamiaBahaian@saff_wfd
— Pelé (@Pele)
6:39 PM • Feb 20, 2022

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